Of course, once Spotify launched, it was only a matter of time before rivals began flooding in from the woodwork.
The addition of a mobile app on both iOS and Android made it easy to take your music on the go. Suddenly, it didn’t make sense to purchase digital singles for a buck or two when, for a monthly fee similar to the cost of an album, you could listen to practically every song in the world, allowing you to create and curate your own library, playlists, and more. Despite streaming giants like Pandora, an internet radio service, and Rhapsody, which in many ways served as precedent to Spotify’s business, it wasn’t until 2011 when music streaming began to blow up. For a moment, however, it seem as though digital stores like iTunes had revitalized the music scene, allowing songs to be purchased for $.99 through Apple’s storefront (and later raised to $1.29 for most popular songs).
The industry had been through hell and back throughout the 2000s, following the rise of music piracy and Napster in the beginning of the century and continuing with the use of both Limewire and torrents. When Spotify finally launched on US shores in the summer of 2011, the way we think about music changed forever.
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